SEO

Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, or Yahoo to attract more organic (non-paid) traffic. It involves optimizing different aspects of a website so that it appears higher in search results when users search for relevant keywords. SEO is generally divided into three main categories: On-Page SEO, which focuses on optimizing website content, meta tags, headings, URLs, and internal linking; Off-Page SEO, which improves a site’s authority and reputation through backlinks, social sharing, and brand mentions; and Technical SEO, which ensures the site is fast, mobile-friendly, secure (HTTPS), and easy for search engine bots to crawl and index. A good SEO strategy also involves thorough keyword research to target the right audience, creating high-quality and relevant content, and consistently monitoring performance through analytics tools. In the long run, SEO helps businesses build credibility, drive targeted traffic, generate leads, and improve brand awareness — making it one of the most cost-effective digital marketing strategies available.